Women Spring/Summer 2011 Show Package
Art Direction: Jason Duzansky
Print Production: Ryan Nelson
From Models.com, written by Wayne Sterling:
What do you do when your show packages have become so influential, the competition starts to copy you? You remind said competition that they have not convened a board comparable to the beautifully managed models of Women Management . Then you switch up the formatting of your presentation with the kind of high taste that puts amateurs to shame. The concept of the Women show package as part of an on-going series of collector’s items, is still very much in play. Jason Duzansky’s art direction this season moves the box into seriously sophisticated territory by offering the object in a beautiful fetish pink suede. The twisted femininity of that is a very witty fashion in-joke, as the kind of knowing woman who would source such an object, shows up in the suite of cards (again echoing that off shade of pink sashed with the signature olive green that has become a Women trademark) . And just when you got used to a four panel show card, Women SS11 one-ups the structural challenge by offering a six panel card. As a result marquee Women names like Natasha, Iris, Maria Carla, Jamie, Isabeli and Iselin are presented in a perfectly selected series of images that makes an extravaganza of the girl’s editorial profile. To view Jourdan Dunn’s card is to be dazzled by a retinue of stunning images that reminds us this girls is basically inimitable. That is the function of a great show package, to amplify the value of the model in question and Women has clearly become a master of this feat. The other audacious feat is the great care with which this agency introduces its new faces. They number six for SS11 and girls like Kristina , Alejandra and Anabelle are already looking like a part of that formidable tradition at Women where the girls are women, upscale, burnished and polished. For mastery of production values , for its modernization of all that Old School glamour and most of all for the consistency of line of its imagery this Women show package does more than continues a tradition. It makes the best statement about taste and quality of any show package so far this season. Louie Chaban in his understated way has just issued a declaration about the power of innovation tempered by elegance that is going keep these models ultra-coveted.
